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FOMO

The fear of missing out is the most common reason people enter at the worst possible time: after a move has already happened.

1 min read Last checked: 2026-09-05

FOMO doesn't feel like greed, it feels like reason. Everyone's making money, you're standing on the sidelines, and it feels almost careless not to join in.

The problem is timing. For you to hear about it, the move already had to be big enough to attract attention. So you're structurally entering late.

There's a bias on top of that: you see other people's gains, because they talk about them. You don't see the losses, because nobody posts those. Your picture of the market is systematically skewed as a result.

The best countermeasure is a waiting period. If you absolutely have to buy something, write it down and wait a week. After a week the excitement is gone, and you decide with the same head you use for everything else.

Summary

  • By the time you hear about it, the move has already happened.
  • You see other people's gains, not their losses.
  • A one-week waiting period resolves most FOMO purchases.

Did you get it?

Why does FOMO structurally get you in late?

Because a move has to be big first before it draws any attention at all.

Why is your impression from social media skewed?

Gains get shared, losses don't. The perceived success rate sits above the real one.

What's a simple countermeasure?

A fixed waiting period of about a week between wanting to buy and actually buying.

Related

Where to go from here

Next lessonLoss aversion