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The key financial ratios

Ratios compress a company into a handful of numbers. They're useful for comparing within an industry and misleading the moment you use them across industries.

1 min read Last checked: 2026-09-05

The P/E ratio compares the price against earnings per share. A P/E of 20 means you're paying twenty times annual earnings. At constant earnings, you'd break even after twenty years.

Price-to-book compares the price against book equity per share. It suits asset-heavy companies like banks or industrials well, and companies whose value sits in software or brand poorly.

The equity ratio shows how much of the company is actually its own versus financed. Dividend yield shows how much payout you get relative to the price.

The most important sentence about all of them: compare ratios within an industry. A P/E of 12 is cheap for a software firm and normal for a steel mill. Mix industries, and you'll reliably get wrong answers.

Summary

  • A P/E summarizes expectations, it doesn't value.
  • For cyclical companies, the P/E looks deceptively low at peak earnings.
  • Compare ratios only within the same industry.

Did you get it?

What does a high P/E express?

High growth expectations or a low required return, not automatically an expensive stock.

Why is the P/E tricky for cyclical companies?

It looks low at peak earnings and high at trough earnings, even though the actual situation is reversed.

Why is price-to-book uninformative for software companies?

Because internally generated intangible assets mostly don't show up on the balance sheet.

Related

Where to go from here

Next lessonSkimming an annual report