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Win rate and expected value

Expected value combines win rate, average gain, and average loss into one number. Only that number tells you whether a strategy holds up.

1 min read Last checked: 2026-09-05

Expected value answers the question: what does a trade earn me on average, if I do it a thousand times?

The math: win rate times average gain, minus loss rate times average loss. At a 40 percent win rate, a €300 average gain, and a €100 average loss, that's 120 minus 60, so plus €60 per trade.

Forty percent winners sounds like a bad rate, and it's still profitable here. That's the most important sentence in this lesson: being right and making money are two different things.

If expected value is negative, sticking with it doesn't help. Trading more often just accelerates the loss. That's why this calculation comes before any strategy, not after.

Summary

  • Expected value equals win rate times gain minus loss rate times loss.
  • Being right and making money are two different things.
  • Thirty trades tell you statistically nothing about your win rate.

Did you get it?

How is a trade's expected value calculated?

Win rate times average gain, minus loss rate times average loss, each after costs.

What happens with negative expected value if you trade more often?

The loss arrives faster. Frequency amplifies the sign.

Why aren't thirty trades a reliable basis?

Because the standard error of the estimate only falls with the square root of the number of observations.

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Where to go from here

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