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Mean reversion

Where momentum bets on continuation, mean reversion bets on reversal: whatever recently ran extremely strong or weak tends to return toward the average. The effect shows up over very short and very long horizons, but barely over medium ones.

2 min read Last checked: 2026-09-05

Mean reversion is the opposite bet from momentum: that a security which has moved far from its usual level tends to return there. Buy what's fallen sharply, sell what's risen sharply.

The long-term variant became known through economists Werner De Bondt and Richard Thaler. They showed in 1985 that stocks with the worst performance over three to five years clearly outperformed the former top performers over the following three to five years.

There's also a very short-term variant: stocks that fall sharply on one day often partly recover over the following days. This effect is heavily affected by high trading costs, since it rests on very short periods and requires frequent trading.

Worth noting is an observation that seems contradictory at first glance: over the medium term of three to twelve months, momentum tends to hold; over very short and very long terms, mean reversion tends to hold. The two patterns don't contradict each other, they simply apply on different time scales.

Which effect dominates on which time scale. Mean reversion dominates over very short and very long horizons; momentum dominates in between. The two don't contradict each other, they just apply on different time scales.Mean reversionDays to weeksMomentum3 to 12 monthsMean reversion3 to 5 yearszerotoinvest.com
Which effect dominates on which time scale Mean reversion dominates over very short and very long horizons; momentum dominates in between. The two don't contradict each other, they just apply on different time scales.

Summary

  • Mean reversion bets on a return to the average, momentum on continuation.
  • The effect shows up over very short and very long periods, barely over medium ones.
  • The short-term variant is especially cost-sensitive because of the frequent trading it requires.

Did you get it?

What did De Bondt and Thaler find in 1985?

That stocks with the worst performance over three to five years clearly outperformed the former top performers over the following three to five years.

How can the short-term reversal effect be alternatively explained?

As compensation for supplying liquidity, when market makers demand higher prices during constraints.

On which time scales do momentum and mean reversion seem to contradict each other without actually doing so?

Momentum tends to hold over the medium term of three to twelve months, mean reversion over very short and very long terms.

Sources and further reading

  • De Bondt, W. F. M. and Thaler, R. H. (1985), Does the Stock Market Overreact?, Journal of Finance
  • De Bondt, W. F. M. and Thaler, R. H. (1989), Anomalies: A Mean-Reverting Walk Down Wall Street, Journal of Economic Perspectives View source ↗
  • Nagel, S. (2012), Evaporating Liquidity, Review of Financial Studies

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