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What a company is worth

What a company is worth follows from all the payments it will make to its owners in future, converted to today. The calculation is simple. The assumptions in it aren't.

Learning objective: After this lesson you can explain how a company's value follows from future payments and why the assumptions decide it.

2 min read Last checked: 2026-09-24

If someone promises to pay you €1,000 every year for ten years, that's not worth €10,000 today. Money in the future is worth less than money today, because you have to wait and because it's not certain it'll come. At 8 percent, the ten payments are worth about €6,700 today.

How a Company Is Valued

A company is valued the same way. You estimate what it will earn in future and can pass on to its owners, and convert it back to today. The total is called the intrinsic value. If the share price is well below it, the share counts as cheap.

The Problem With Assumptions

The catch is the assumptions. You have to estimate how fast the company will grow and what interest rate you use to convert back. Small changes to these two numbers change the result a lot.

Valuation as a Range

A valuation is therefore a range, not an exact number. If someone gives you an exact fair value, they've either misunderstood something or want to sell you something. The calculation is still useful, because it shows what expectations are already in the price. If you do this by fixed rules for many companies rather than one, you end up with value investing as a strategy, which has been researched and argued about for decades.

Summary

  • The terminal value usually decides most of the result.
  • Just one percentage point more growth can change the value by a fifth or more.
  • More useful than your own forecast is asking what's already in the price.

Did you get it?

Why is money in the future worth less?

Because you have to wait and it's not certain it'll come. That's why it's converted back to today.

Which part usually decides a valuation?

The terminal value, meaning the assumptions for the time after the actual forecast period.

Which route avoids false precision?

The reverse one: working out which assumptions would justify today's price and checking whether they're realistic.

Check your understanding

Your task

Calculate the present value of ten payments of $1,000 each, once at a 6 percent discount rate and once at 10 percent, for example in a spreadsheet. Write down by how many percent the two results differ and what that means for any claim that a company has an exact fair value.

Sources and further reading

  • Aswath Damodaran's analysis of terminal value in company valuation, showing how heavily a discounted cash flow model's result depends on the terminal value and its assumptions. View source ↗

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Where to go from here

Next lessonOn-chain analysis