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The key financial ratios

Key figures sum up a company in a few values. Within one industry they're useful. If you use them to compare companies from different industries, they lead you astray.

Learning objective: After this lesson you can compare company figures sensibly within an industry instead of misreading them across industries.

1 min read Last checked: 2026-09-24

The P/E ratio compares the share price with the profit per share. A P/E of 20 means you're paying twenty times the annual profit. If profit stayed the same, the company would have earned back your purchase price after twenty years.

Price to Book and Substance

The P/B ratio compares the share price with equity per share according to the balance sheet. It's mainly useful for companies with a lot of tangible assets, such as banks or industrial groups, and of little use for companies whose value lies in software or a brand.

Equity Ratio and Dividend

The equity ratio shows how much of the company is really owned and how much runs on credit. The dividend yield shows how much dividend you get relative to the share price.

Comparing Within an Industry

One of the most important things about all key figures: compare them within one industry. A P/E of 12 is very low for a software company and quite normal for a steel group. Mixing up industries reliably gets you wrong answers.

Summary

  • A P/E sums up expectations, it isn't a valuation.
  • For companies with swinging profits, the P/E looks deceptively low in a boom.
  • Only compare key figures within one industry.

Did you get it?

What does a high P/E express?

High growth expectations or that investors are content with a low return. That doesn't automatically make the share expensive.

Why is the P/E tricky for companies with swinging profits?

At the peak of profits it looks low and in the trough high, although the situation is the other way round.

Why does the P/B say little for software companies?

Because self created assets like software or brands usually aren't on the balance sheet at all.

Check your understanding

Your task

A stock costs $50 and earnings per share are $4. Calculate the P/E ratio and the earnings yield. Then note which company in the same industry you would compare this number with, and why a comparison with a company from a different industry can lead to wrong conclusions.

Sources and further reading

  • An NBER study documents that optimistically biased analyst earnings estimates are systematically linked to weaker subsequent returns for the affected stocks. View source ↗

Related

Where to go from here

Next lessonSkimming an annual report