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Who really moves the markets

Most trading on the stock exchange comes from large institutions and computer programs. Private investors are only a small part, and when you trade, there's usually a professional on the other side.

Learning objective: After this lesson you can judge who's really behind most of the trading on the stock market.

1 min read Last checked: 2026-09-24

When you place an order, you might picture another person selling you the share. In reality the other side is usually a computer program or a large fund.

The big players

The main players on the stock market are pension funds and insurers investing huge sums for the long term, plus investment funds and ETFs, hedge funds and trading firms whose computers react in fractions of a second.

A reason for humility

That's no reason to panic, but it is one for modesty. For long term investing it doesn't matter who's on the other side. For short term trading it's decisive.

Chart reading against professionals

That's why the idea that a bit of chart reading lets you hold your own against these opponents is one of the most expensive mistakes beginners make. It's like having a kickabout with friends on Sunday and expecting to beat Real Madrid.

Summary

  • Most trading comes from institutions and computer programs.
  • In short term trading the other side is usually better equipped than you.
  • In long term investing the other side doesn't matter.

Did you get it?

How do market makers make a living?

From the spread and from fees paid by trading venues. Whether prices rise or fall is secondary to them.

What does adverse selection mean in trading?

The better informed side mainly trades with you when it suits them, so tends to be at your expense.

Why doesn't the other side matter in long term investing?

Because your return comes from the risk premium and company profits, not from outsmarting others.

Check your understanding

Your task

Imagine you buy 10 shares of an ETF. Write two sentences on who the other side of the trade most likely is. Also note whether that matters if you hold for decades, and whether it matters if you plan to sell again within weeks.

Sources and further reading

  • The US industry association SIFMA's market-structure data shows that retail investors account for only a small share of trading volume on US equity markets, with the large majority coming from institutional and algorithmic participants. View source ↗

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Where to go from here

Next lessonBull market, bear market, crash, bubble